ARE YOU TODAY’S OPTOMETRIST?

Are you a forward-looking optometrist operating your practice today with your sites firmly set on what you could be building for tomorrow? Does that define Today’s Optometrist?

There was a period in our history when you could hang out your shingle, gradually gain a foothold in the community and peacefully watch your practice grow before selling it for a healthy chunk to a younger colleague. If this has been your plan, we want to suggest an updated plan that we believe is more appropriate today.

Here is a formula that guarantees success for an optometry office today: practice management + clinical skill = more, happier patients = increased revenue & referrals = prosperous practice.

The articles we will bring you in Today’s Optometrist will focus on the factors necessary to make that formula work for you. This is plain talk from successful optometrists and seasoned practice management pros with decades of experience. The focus is how to assure stability and growth in your practice and enhance the care you deliver to your patients.

That is why we are proudly Vision Practice Management. We want to give you the vision to overcome the day-to-day problems of running a practice and take full control to guarantee a future that includes your dreams for yourself and your family…regardless of economic downturns, increased competition or a changing health care scene.

In Today’s Optometrist we intend to give you information that will help you build your practice so that it can expand and you can have the future that you envision.

Dr. John L. Brinkley, President of Vision Practice Management, has five practices, all of which substantially surpass industry benchmarks. He knows it can be done because he has done it and continues to have even more dramatic growth every year as he continues to make this formula work.

Plus, by his own choice, he is still in the trenches seeing patients just like you.

In this issue he talks about his mission to bring sound optometric management principles to his colleagues so they can enjoy the level of success that he enjoys.

As CEO and Senior Consultant of Vision, I’m a Certified Master Consultant who has been helping practices have happier patients and increased revenue for more than three decades.

This month the management message I’d like you to take away is this.

Prosperity begins for you when you decide to take full control of your practice and your future. And take action to make it so.

That’s what happened with Dr. Michael D’Alessio. Re-read his story above in “Our Clients Speak” and see if you can find the key to what improved patient satisfaction, increased his patient volume by 25% and boosted his revenue by 40% in the teeth of the recession.

Is Michael Today’s Optometrist?